Case Studies
Amplifying procurement since 2018! Our stats so far...

Scaling ICT procurement capability and commercial value for an ASX-listed education agent
Amplify partnered with a $1B ASX-listed education organisation to build a strategic technology procurement function while delivering immediate commercial value. Over 40 best-practice templates across sourcing and contract management were implemented, including establishing new vendor management and P2P capabilities. The engagement executed 11 complex sourcing activities and $1.7M in contract renewals, delivering $4.4M savings. This uplift embedded sustainable procurement capability, reduced cycle times, and strengthened contract compliance, positioning the client for scalable, long-term value delivery.

Simplifying procurement execution for a major Victoria State government body
A Victorian state government body engaged Amplify to simplify its procurement landscape and ensure compliance to state legislative requirements. Amplify conducted a comprehensive review and refresh of all relevant polices, processes, and documentation - identifying redundancy and improving workflows. Part of the transformation included the development of a bespoke Guided Buying Tool, designed to support users in compliant and consistent procurement activities. To aid with change management, Amplify developed dedicated training to embed the new practices across the department.

Delivering a full Contract Management solution was a striking success for leading international hospitality group
Following a procurement maturity review, a leading international hospitality group re-engaged Amplify to address critical gaps in contract management. Amplify facilitated stakeholder workshops to define functional requirements, conducted a comprehensive market scan, and led a formal tender process for a new Contract Lifecycle Management (CLM) solution. In parallel, Amplify designed a three-phase contract management framework encompassing mobilisation, active management, and conclusion. By introducing clear contract categorisation and defined roles and responsibilities, we established a robust structure for effective lifecycle oversight, driving long-term cost optimisation and operational consistency across our client's diverse venue portfolio.

Shaping the future to build a smarter and more strategic procurement function for a leading international hospitality group
A leading international hospitality group engaged Amplify to identify savings opportunities and assess procurement maturity following rapid growth via acquisitions. Amplify conducted a comprehensive spend analysis, delivering a roadmap of 14 key initiatives targeting $1.1M-$2.6M in annual savings. These findings informed a function review to transition the group toward a strategic procurement function. The resulting transformation plan provided actionable insights, risk mitigation, and strengthened governance required to sustain the organisation's expansion and ensure long-term commercial success.

An opportunity assessment produces healthy outcomes for a leading private hospital provider
A major private healthcare provider engaged Amplify to deliver a spend optimisation program, beginning with an extensive opportunity assessment and concluding with the delivery of a two-year spend optimisation roadmap. Amplify initially analysed spend and purchasing behaviour across critical hospital categories, integrating clinical stakeholder interviews with industry benchmarking to identify 13 high-impact initiatives. Over a period of 24-months, Amplify managed the implementation of these projects across Pharmacy, Medical Consumables, Medical Equipment, and Prostheses, covering $36M in annual addressable spend. As a result of the collaborative clinical engagement, the partnership successfully delivered over $5M in financial benefits and generated $2M in revenue while embedding a category-led management model for our client.

Simplification of key energy providers complex procurement process and templates
One of Australia's largest energy companies engaged Amplify to undertake a Procurement Policy refresh and re-design of end-to-end procurement processes. The focus was on eliminating inefficiencies, while improving commercial outcomes. Amplify adopted a material risk approach to the policy refresh, which supported a more agile and proportionate approach to procurement delivery. This then underpinned the procurement process re-design and enabled the removal of over 50 redundant steps and over 40 surplus templates, resulting in streamlined ways of working and improved efficiency across the procurement lifecycle.

Implementation of a consistent approach to supplier management for major retail group
Australia's largest supermarket retailer engaged Amplify to project manage the rollout of a comprehensive supplier management capability program. The program aimed to instil a business-wide, standardised supplier management framework (including supplier lifecycle management, contract management, performance management, risk management, and value generation). Over the course of a year, Amplify developed supplier management processes, underpinned by technology, before successfully delivering a pilot program for the assessment and onboarding of key suppliers in parallel to upskilling process stakeholders. The project improved supplier segmentation, strengthened risk management, and built the foundations for stronger, more collaborative supplier relationships across our clients' network.

Savings of $19M unleashed via an opportunity assessment for a leading ANZ veterinary group
Alongside a Procurement Function Review, a leading veterinary services provider engaged Amplify to analyse spend and purchasing practices across direct and indirect categories. Through deep-dive market analysis and clinical stakeholder engagement, Amplify identified 15 strategic initiatives targeting $12M-$19M (6-9%) in annual savings. Following validation, a structured multi-phase delivery plan was developed transitioning ownership to the client's internal team. This approach ensured the new procurement function was upskilled and empowered to sustain long-term value and operational excellence across the clinic network.

Uplifting category management capability for Queensland-based public and private hospital group
A leading public and private hospital group were seeking to uplift procurement capability, with a focus on instilling category management principles across their procurement function. Amplify ran a detailed capability assessment to understand team strengths and areas for growth. Utilising self-assessment tools, collaborative workshops and moderation sessions, the insights informed custom category management training. The training was conducted over a 1-day session, with interactive workshops and activities which saw the teams prepare and partially complete category plans for their respective categories. The training resulted in a 41% competency uplift across Category Management principles.

Significant Defence and Aerospace company partners with Amplify to develop SRM program leading to increased onshore defence capability
Our client was seeking to develop Australian suppliers and supply markets to focus on investing into Australian sovereign defence capability. Amplify were engaged to enable the SRM Framework. Deliverables included segmenting suppliers in accordance with our clients' priorities, developing SRM procedures, tools, and artefacts to support the implementation. We also conducted a SRM capability assessment and delivered training to the team to bolster SRM capability.

Getting procurement on the right track by uplifting procurement artefacts
Following a diagnostic exercise, a leading regional transport operator re-engaged Amplify to execute a comprehensive uplift of its procurement governance and execution frameworks. Amplify transformed the function's operations by simplifying core processes and implementing robust simplified procurement artefacts. The success of the project was underpinned by increased compliance, stakeholder education, and change management. By futureproofing the ways of working, the engagement has empowered the client to drive effective, scalable procurement outcomes with a focus on risk mitigation.

Procurement Transformation delivers eggcellent value for our poultry produce client
Australia's largest poultry produce company engaged Amplify to deliver a full procurement transformation focused on building capability, improving governance, and driving measurable results. Amplify developed new sourcing frameworks, implemented new risk controls, and upskilled teams through coaching and process improvements. The program achieved $15.5M savings in year one, improved procurement maturity and identified a further $20-28M in future savings opportunities.

Designing the future state procurement technology architecture for government sports and recreation venue operator
A state government-based sports and entertainment venue operator sought to digitise its procurement function, by augmenting AI solutions. To design the digital procurement transformation, Amplify conducted end-to-end procurement process mapping, capturing roles and responsibilities and approval points, existing procurement and business technology, and AI policies and governance. Comprehensive workshops were conducted to document functional requirements and to ensure new user journeys aligned with proposed technology solutions. Evaluating opportunities against risk and value, Amplify developed a prioritised multi-year roadmap initially targeting intake orchestration, contract lifecycle management and spend analytics.

Integrated Facilities Management (IFM) tender delivers $750k and accelerates preventative maintenance approach
A leading public teaching hospital in Victoria partnered with Amplify to establish an integrated Facilities Management contract, through a go-to-market exercise. The tender resulted in $750k cost savings, a shift towards preventative maintenance that will realise an additional $5M savings over the life of the contract. In addition to the substantial savings, the new contract gave our client greater consistency in service levels, increased data accuracy, transparency, and enhanced asset planning.

Driving enhanced Procurement Maturity for a leading ANZ Veterinary Service Network
Alongside an Opportunity Assessment, a leading veterinary services network engaged Amplify to improve its current Procurement function. We conducted a deep dive analysis to rate the maturity of our client against each element of the Amplify Procurement Operating Model. The assessment involved significant analysis of data, current practice, systems, industry, and the supply market. We obtained perspectives of those working within the organisation though engaging stakeholder interviews. Collectively, this resulted in a future state procurement design and implementation roadmap that enables a clear pathway for maturity uplift and positions our clients Procurement function as established and capable of supporting future growth.

Strategic supplier negotiations lead to smooth savings delivery for a leading cosmetic injectables clinic network
A leading network of Cosmetic Injectables and Laser clinics engaged Amplify to conduct strategic negotiations on their significant cosmetic injections spend, aiming to create increased value for its clinics and customers. Amplify analysed the market, engaged strategic suppliers, and negotiated incentivised pricing models that enabled increased savings throughout the duration of the contract. The outcome was stronger supplier partnerships, improved commercial terms, and 5% cost savings - delivering real, lasting value across our clients' network.

System Integrator RfP delivers a fit-for-purpose solution for Australia's national engineering body
An Australian professional body for engineering engaged Amplify to conduct a strategic sourcing process for an implementation partner across their new ERP Finance and Integration platforms. Amplify led the market scan, tender development, supplier engagement, negotiations, evaluation, and award. The process delivered a high-quality, fixed-cost solution with a capable provider who was a strong cultural fit. Focus was placed on support and maintenance throughout implementation and the contract lifecycle.

Identifying process simplification opportunities to drive procurement efficiencies over 4-weeks.
A leading regional rail and coach operator engaged Amplify to conduct a diagnostic exercise with a view to simplifying and rationalising activities across its procurement function. Over an intensive four-week engagement, Amplify conducted a comprehensive document review and stakeholder interviews to assess the current state. The review focused on three core pillars: Procurement Governance, Execution, and Enablers uncovering over 100 opportunities available. Prioritisation workshops with key stakeholders resulted in a prioritised roadmap featuring 19 strategic opportunities to be implemented over a 12-month period.

Creating and expediting delivery of a procurement savings program to meet year end targets
A premium hotel and entertainment group had a clear directive to prioritise its procurement pipeline and align resource capacity with FY25 targets. Amplify worked alongside the Head of Procurement and category leads to review and map strategic initiatives, resource requirements, and value opportunities. Following prioritisation workshops and exec sign-off, Amplify developed a robust FY25 & FY26 delivery plan which included a custom-built savings tracker. By monitoring key milestones and ensuring timely initiative execution, Amplify provided the governance necessary to deliver savings before year-end, directly contributing to the client successfully achieving their year-end target.

Developing a strategic savings roadmap for an Australian waste management provider
An Australian waste management and recycling provider engaged Amplify to conduct a comprehensive opportunity assessment across all non-labour related spend. Amplify reviewed $265M of addressable spend, utilising a combination of stakeholder interviews, spend analysis, and benchmarking to uncover commercial opportunities and value leakage. This analysis identified 18 distinct savings initiatives across approximately $150M of high impact spend, suitable for either direct negotiation or strategic sourcing. A prioritised 12-month savings program was developed over three distinct waves to enable an estimated $4.1M-$8.1M in financial benefits for our client.

Strengthening a strategic tender bid for a global integrated facilities management (IFM) provider.
A global (IFM) provider engaged Amplify to support a significant tender response for a national defence contract covering IFM and people services across all Australian defence sites. Amplify was responsible for the identification and engagement of exclusive supply partners to strengthen the proposal's commercial position. Amplify led complex scenario modelling for land management services assessing "make vs buy" to determine optimal value proposition of self-delivery vs subcontracting. This evaluation identified ~$8M savings, which was subsequently integrated into the final bid. Additionally, Amplify assisted in populating the tender response schedules for a compliant submission.

Centralising contract governance and negotiating IT contract renewals for a major state government department
A major state Government department engaged Amplify to identify ICT cost efficiencies following machinery-of-government changes. The project evolved into a broader contract and governance uplift after identifying gaps in ownership, data accuracy and compliance. Amplify consolidated fragmented and incomplete contract information into a single register, assessed expiry profiles, and assigned ownership across the portfolio. A prioritised renewal roadmap was developed leading to Amplify managing direct supplier negotiations for 3 major service agreements to improve commercial terms, maintain discounts, and embed risk-based contract structures.? The team achieved $384k in cost avoidance, assigned orphaned contracts, and uplifted procurement templates in the process.

Accelerating ICT Procurement by defining comprehensive statement of requirements for state Government department
Following on from a contract governance project, a major state Government department re-engaged Amplify to develop nine Statements of Requirements (SoRs) for ~$150M of ICT contracts as part of preparing to go to market. The scope covered diverse ICT delivery models across hardware, software, and services. Amplify analysed contract and performance data and led multi-agency workshops to surface pain points, risks, and unmet needs, establishing requirements where no baseline previously existed. The engagement supported informed decision-making on legacy systems and enabled targeted procurement strategy advice to optimise efficiency and risk outcomes. The resulting, evaluation-ready, SoRs aligned with procurement and probity frameworks, reduced ambiguity, accelerated time-to-market and mitigated delivery risk.

Serving Category Management across Food and Beverage (F&B) spend for a national luxury resort and entertainment group.
A premium hotel and entertainment group engaged Amplify to create and deliver a category plan for their $220M+ F&B spend, aiming to leverage national fragmented spend through best-in-class category management practices. Conducting internal and external analysis of the category, Amplify proposed several national projects estimating considerable savings. Beyond strategic planning, Amplify led the end-to-end execution of sourcing events and direct negotiations across diverse categories, including Grocery, Wine, Protein, Produce, and Hotel Amenities. These projects transformed fragmented local purchasing with national strategic partners securing volume leverage while maintaining the premium quality standards.

Turning data into procurement intelligence for premium hotel and entertainment group
A premium hotel and entertainment group engaged Amplify to transform and modernise its procurement reporting to enable data-driven decision-making. Over a seven-month period, Amplify consolidated $3.74B of spend into a single Power BI spend and contract management report, achieving 97% spend categorisation and enabling automated, real-time visibility across spend, suppliers, and contracts. Additionally, internal reporting was strengthened through a clear savings methodology, a project tracker, and a linked savings report, enabling consistent tracking, and reporting of savings.

Sowing the seeds for success through a Procurement Transformation program for a leading agribusiness
A leading listed agribusiness partnered with Amplify to deliver a procurement transformation program, key outcomes included, developing capability within the internal team, building and executing category plans, embedding a forward procurement plan, leading sourcing activities, and strengthening procurement's credibility across the business. The program delivered $5M savings, with a further $8M savings identified for the following financial year. Other outcomes included robust risk management planning and monitoring, alongside processes established for modern slavery and sustainable sourcing practices.

Driving savings across Fleet Management category for a leading agribusiness
As part of a Procurement transformation program, a leading agribusiness engaged Amplify to conduct a review on their national fleet expenditure. Amplify led the strategic market engagement for Fleet Management and Telematics, whilst also facilitating a collaborative review with key stakeholders to modernise vehicle policy, compliance, and asset management practices. Following a rigorous tender and negotiation process, the awarded contract delivered considerable financial savings for our client. In addition to the savings, Amplify established a more scalable commercial structure, which incorporated profit-sharing mechanisms, and enhanced performance metrics to ensure long-term service excellence and transparency.

Creating a national centre-led cost-out program on Maintenance, Repairs and Operations (MRO) category for a leading listed agribusiness
As part of a Procurement transformation program, a leading agribusiness engaged Amplify to deliver a category review across national MRO spend of $35M. During the category analysis, Amplify identified a proliferation of SKUs and suppliers, elevated levels of fragmentation across states, capability overlap and price variations. Considering multiple value levers, Amplify recommended a series of initiatives across MRO consumables, equipment and services to devise a 6-month delivery plan to optimise cost, bring more spend under management alongside standardising rates through panel agreements.

Optimising equipment hire and driving safety excellence through a national tender for a leading listed agribusiness
As part of a Procurement transformation program for a leading listed agribusiness, Amplify delivered a sourcing project for the Equipment Hire category, which encompassed over $30M in addressable spend. Internal benchmarking revealed that current rates and supplier performance were inconsistent across state borders, necessitating a consistent national approach. Amplify led a comprehensive tender process designed to introduce competitive tension, validate historical spend accuracy, and ensure all supply partners complied with enhanced safety and regulatory requirements. The initiative focused on transitioning from fragmented local arrangements to rationalised supplier panels, supported by formalised performance management programmes to ensure long-term value and operational safety and reliability.

Uplifting procurement capability for a leading Australian property investment group
A leading Australian property investment manager engaged Amplify to deliver a procurement maturity uplift program, ensuring a fit-for purpose and scalable procurement function capable of managing future spend following a period of rapid expansion. Amplify conducted a comprehensive current-state analysis, incorporating stakeholder interviews and process review to assess maturity against a comprehensive procurement operating model framework. Through collaborative future-state workshops, Amplify defined core future state design principles and desired outcomes to align with the group's ambition and scale. This program identified 24 priority initiatives across governance, policy, people, and technology, resulting in a structured seven-month transformation roadmap.

Identifying savings through an opportunity assessment for a leading Australian property investment group
A leading Australian property investment management group, experiencing rapid growth in the face of changing market conditions, engaged Amplify to conduct an opportunity assessment across core spend categories to identify potential cost savings. Amplify cleansed and analysed over $400M of spend before conducting a review of benchmarking and market levers. The exercise identified 15 strategic initiatives and established a prioritised 24-month delivery roadmap to enable significant savings across key categories such as facilities management, development and utilities.

Consolidating demand for wound closure products to achieve significant cost efficiencies for a leading private hospital group
As part of a broader spend optimisation program for a major private healthcare provider, Amplify conducted a review of the wound closure category spend. The project identified value leakage caused by a multi-supplier model and moved to consolidate demand through a strategic primary and secondary provider structure. Amplify developed and executed a targeted tender for high-volume items, utilising scenario modelling to drive competitive tension during negotiations. By transitioning to a single primary supplier model, Amplify secured $400k in annualised savings.

Strategic negotiations for orthopaedic robots spark joy and delivers significant benefits for leading private hospital group
As part of a broader spend optimisation program for a major private healthcare provider, Amplify conducted strategic negotiations with a multinational medical technology corporation, with a view to negotiating a commercial deal for the acquisition of two orthopaedic robots. The robots are designed to assist surgeons during orthopaedic surgeries. Amplify successfully negotiated a discount totalling savings of over $500k. The robots were also expected to deliver $2M incremental revenue for our client. Furthermore, with the acquisition of 2 new robots, our client reinforced its position as a leading hospital in surgical innovation.

Specialist tender to optimise chemotherapy service contract to deliver $904k annual savings for a leading private hospital group
As part of a broader spend optimisation program for a major private healthcare provider, Amplify conducted a review of the chemotherapy services contract, which was approaching expiry and required urgent market validation. Amplify executed a targeted tender process involving the incumbent and previously approved suppliers to drive competitive tension and transparency. Through rigorous negotiation and scenario modelling, Amplify secured $904k in annualised savings while retaining the incumbent provider. This strategic outcome delivered substantial financial benefits without incurring transition costs or operational disruption, ensuring the continued delivery of patient-critical services.

Bringing category plans to life for leading Queensland-based public and private hospital
Following a capability assessment and category management training, Amplify continued to work with a leading Queensland-based public and private hospital to support their procurement team in developing category plans. Amplify developed a custom category strategy template. Coaching sessions were also conducted with the teams to aid them in completing their plans to a quality standard. The teams also had the opportunity to rehearse and receive feedback from presenting the plans in preparation for executive engagements. The category plans were completed within 8 weeks, with $5.9M-$6.9M in potential benefits identified.

Significant savings delivery following review of spend for leading health provider
A leading health provider in Queensland engaged Amplify to review their total spend profile, with a view to identifying savings opportunities across key categories of spend including, Prostheses, Medical Consumables, Indirects, Medical Equipment, Pharmacy, Clinical Services, ICT and Pathology. Amplify cleansed and analysed the raw spend data before conducting a review of benchmarking and market levers to identify savings opportunities. A focused forward procurement plan was complied with key initiatives prioritised by value and complexity. Amplify executed the identified opportunities and the program of work delivered savings in excess of $1.5M for our client.

Extinguishing risk by standardising service delivery and improving compliance
Following on from an opportunity assessment, Australia and New Zealand's largest vet care network engaged Amplify to centralise and standardise fire services across its clinics. The category was previously fragmented across 100+ suppliers, limiting visibility and governance. Amplify worked closely with clinic stakeholders to execute a closed tender over 10-weeks. This strategic sourcing event consolidated the supply base into a single key partner, ensuring service consistency and robust compliance across the portfolio. The engagement successfully transitioned the group to a standardised service model that provides full visibility of all fire assets, guarantees high-quality safety standards, rigorous regulatory adherence, and optimal value for money.

A dignified approach to optimising cremation costs for leading vet care network
Following an opportunity assessment for Australia and New Zealand's largest vet care network, Amplify identified significant fragmentation and price variance within its cremation services expenditure, of which a high proportion was uncontracted. To address this, Amplify developed and executed a strategic sourcing plan. The strategy incorporated consolidation of state-wide volumes to leverage scale and to generate competitive tension. Through scenario modelling and clinic-level collaboration, the project secured ~30% savings, and achieved consistent pricing, standardisation of service and increased spend under contract.

A journey to better value - Travel tender delivers improved outcomes
Following an opportunity assessment, Australia and New Zealand's largest vet care network engaged Amplify to lead a strategic sourcing project for their Travel Management Company (TMC) contract. Over an accelerated six-week period, Amplify developed comprehensive tender documentation and managed a competitive market engagement to evaluate financial and service-led offerings. The recommended partnership model enabled approximately 9% savings for our client. Amplify also supported the implementation of the new TMC, this included updating the travel policy, developing internal communications, and coordinating with key internal teams (such as IT and HR), to improve compliance and spend management.

Vetting advertising and marketing spend to reduce duplication of effort
Following an opportunity assessment for Australia and New Zealand's largest vet care network, Amplify identified duplication within advertising and marketing services between local online advertising efforts and central support office activities. To resolve this, Amplify developed a targeted communication strategy for General Managers and clinics, facilitating a seamless transition of responsibilities to the central team. This cost out initiative removed redundant expenditure and delivered savings through immediate practice change.

Getting the optimal commercial dose for Australia and New Zealand's largest vet care network
Australia and New Zealand's largest vet care network engaged Amplify to conduct a tender process for highly regulated Compound Pharmacy products. Amplify balanced compliance to mandatory state-based legislation alongside cost optimisation opportunities. Through extensive negotiations and scenario modelling, Amplify delivered a new two-supplier model that enabled 19% savings for our client. Furthermore, the tender delivered strong outcomes in relation to service levels, ensuring safe formulations, and providing further value-added benefits such as education, specialist support, access to innovation and introduction of sustainable practices..

Hatching plans to reduce modern slavery risk in the poultry industry
Amplify supported one of Australia's largest poultry produce companies to strengthen its modern slavery analysis and reporting and to reduce supply chain risk. Amplify leveraged third-party tools to cleanse and enrich supplier information and to assess supply risks across geographies and industries. The analysis improved visibility across the extended supply chain, identifying Tier 2 supply risks across multiple industries and regions. The project highlighted modern slavery risk exposure, established a single source of truth for supply chain information, and enabled a more proactive, data-driven approach to ongoing supply chain risk management.

Poultry in motion... Enhancing contract drafting and approvals through digital transformation
Australia's largest poultry produce company engaged Amplify to resolve data integrity gaps in relation to execution and storage of contracts, and to reduce long approval timelines from contract draft stage to execution. Using an agile methodology, Amplify transitioned the client to a Contract Lifecycle Management software solution. The project involved documenting comprehensive business requirements to enhance visibility and process control, iterative software development and testing, tailored stakeholder training, and the implementation of a new governance framework. This transformation reduced contract generation by 30 days and approval times by 90 days. The result is a fully digital, traceable process that mitigates legal risk, incorporates dynamic workflows, contract generation, and ensures the accurate execution of contracts across our client's business operations.

Harvesting cost out initiatives for a national fresh food manufacturer
A leading national fresh food provider engaged Amplify to deliver a comprehensive opportunity assessment aimed at driving financial and operational improvements across their operations. Over seven weeks, Amplify conducted a current-state analysis through stakeholder interviews and deep-dive spend analysis. Through collaborative validation and prioritisation, the team confirmed high-impact opportunities across ingredients, packaging, transport, maintenance and repairs, and contingent labour. The project delivered a robust 12-month roadmap, identifying $3.5M to $6.4M in potential savings, providing our client with a clear delivery plan to capture immediate and long-term value.

Rebooting digital and technology category for a community services organisation.
Amplify supported a not-for-profit community services organisation to fill a short-term procurement role and to deliver targeted improvements across its Digital and Technology category. Over an eight-week engagement, Amplify reviewed contracts and the contract approval process, conducted contract risk assessments, strengthened current practices, and made key recommendations to the ICT Procurement Strategy. Overall, the project improved compliance and negotiation outcomes, clarified ownership and mitigation of contract risks, resulting in establishing a more consistent approach to procurement governance and supplier management.

Leading airlines retail-on-board strategy is cleared for take off
A major international airline group engaged Amplify to conduct a tender process for an inflight retail partner. Amplify developed the go-to-market strategy and lead the complex, multi-phased tender process. Rigorous evaluation of bids was conducted prior to shortlisting suppliers for strategic negotiations. Negotiations focussed on improving our client's profitability, ensuring the appropriate commercial model was deployed, and improving service offerings to passengers. The final recommendation delivered over $30M in additional benefit to our client. The revised arrangement strengthened governance, improved commercial transparency, and aligned the retail partnership to the airlines vision and strategic objectives for ancillary revenue.

Taking a major airlines inflight entertainment to new heights
A major international airline group engaged Amplify to lead a complex tender process for an inflight entertainment content service provider. The project focused on reducing costs while improving quality and diversifying viewing content from Hollywood and international studios. A critical requirement was ensuring solutions seamlessly integrated with our client's complex IT systems. Amplify managed the end-to-end process, from developing the specification and tender documents, coordinating the evaluation of bids, conducting the negotiations to contract execution. The project delivered significant financial benefits for our client in relation to both savings and generation of additional revenue, whilst enabling our client to achieve a market-leading position for their inflight entertainment offering.

Landing the right deal when negotiating a critical contract for leading airline
A major international airline group engaged Amplify to support an urgent review and renegotiation of a critical air dispatch services contract, which was approaching expiry. The project focused on detailed spend analysis, market assessment, and a review of fixed versus activity-based commercial models to address rising costs and operational risk. Through a structured negotiation strategy, Amplify achieved an improvement of over 140% between the initial supplier offer and the accepted outcome. The new contract provided service continuity, improved commercial terms, and created flexibility to pursue alternative suppliers and pricing models in future contract years.

Flying towards a greener future - Helping our airline client achieve their sustainability goals
Amplify partnered with a major international airline group to support its goal of eliminating single-use plastics (SUP) by 2027. A risk assessment was conducted, to identify all SUP products across our clients supply base. Through analysing multiple data sources and conducting validation sessions with stakeholders, Amplify developed a report with actionable insights and focus areas for the Sustainability team to prioritise. The client used these findings to revise their long-term environmental management initiatives and to accelerate progress toward their 2027 target.

Keeping major international airlines HR system on course
A major international airline group engaged Amplify to support the complex renewal and optimisation of their enterprise Human Capital Management (HCM) solution. With the contract nearing expiry, Amplify managed a direct negotiation to ensure operational continuity while achieving significant cost avoidance. The resulting three-year agreement delivered substantial value by waiving employee growth and innovation fees, alongside capping future CPI increases. By incorporating a subscription service, the project transitioned the airline to a more utilised model, providing expert guidance and system health insights to accelerate feature adoption and support long-term strategic objectives.

Driving improved value, safety, and efficiency for airlines pilot transportation category
A major international airline group engaged Amplify to overhaul its pilot transportation category, with a view to delivering increased value, and achieving service and reliability objectives. As part of the go-to-market strategy, Amplify conducted market research and analysed spend patterns which supported the formulation of plans to address, significant uncontracted spend, lack of formal pricing mechanisms, and inconsistent supplier reporting. The negotiations led by Amplify, achieved a 21% improvement from first to final offer. Beyond commercial results, the project introduced advanced safety requirements, including live trip tracking and telematics. This transformed the category, replacing the fragmented approach and delivering better value for our client and its pilots.

Taking a load off by delivering carry-on baggage compliance solutions for leading airline
A leading airline engaged Amplify to lead a tender process for carry-on baggage sizing tools and associated airport signage. The project was part of a broader transformation project with wayfaring, fare models and passenger experience being the focus. Facing a limited supply market, tight budget and tight deadlines, Amplify created a discovery-led tender with a phased product roll out. This agile approach allowed Amplify to define hardware upgrades (i.e. weighing tools and wayfaring signage) while ensuring digital integration with control systems for greater boarding compliance. By bridging the gap between technical ambiguity and commercial necessity, Amplify delivered a value-for-money contract award that met an accelerated timeline and client's fixed launch date.

Leasing the way for better outcomes through a smarter hospital leasing tender
A leading private hospital engaged Amplify to deliver a competitive pathology services tender linked to on-site leasing arrangements. Amplify led the end-to-end sourcing process, including tender documentation development, supplier engagement, evaluation, negotiations, and contracting. Clinical stakeholders were actively engaged throughout the project to ensure quality service and patient outcomes. Amplify delivered the contract on time and within budget, achieving increased rental income while minimising delivery and transition risk for our client.
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