Case Studies

A major international airline group engaged Amplify to conduct a tender process for an inflight retail partner. Amplify developed the go-to-market strategy and lead the complex, multi-phased tender process. Rigorous evaluation of bids was conducted prior to shortlisting suppliers for strategic negotiations. Negotiations focussed on improving our client's profitability, ensuring the appropriate commercial model was deployed, and improving service offerings to passengers. The final recommendation delivered over $30M in additional benefit to our client. The revised arrangement strengthened governance, improved commercial transparency, and aligned the retail partnership to the airlines vision and strategic objectives for ancillary revenue.

A major international airline group engaged Amplify to lead a complex tender process for an inflight entertainment content service provider. The project focused on reducing costs while improving quality and diversifying viewing content from Hollywood and international studios. A critical requirement was ensuring solutions seamlessly integrated with our client's complex IT systems. Amplify managed the end-to-end process, from developing the specification and tender documents, coordinating the evaluation of bids, conducting the negotiations to contract execution. The project delivered significant financial benefits for our client in relation to both savings and generation of additional revenue, whilst enabling our client to achieve a market-leading position for their inflight entertainment offering.

A major international airline group engaged Amplify to support an urgent review and renegotiation of a critical air dispatch services contract, which was approaching expiry. The project focused on detailed spend analysis, market assessment, and a review of fixed versus activity-based commercial models to address rising costs and operational risk. Through a structured negotiation strategy, Amplify achieved an improvement of over 140% between the initial supplier offer and the accepted outcome. The new contract provided service continuity, improved commercial terms, and created flexibility to pursue alternative suppliers and pricing models in future contract years.

Amplify partnered with a major international airline group to support its goal of eliminating single-use plastics (SUP) by 2027. A risk assessment was conducted, to identify all SUP products across our clients supply base. Through analysing multiple data sources and conducting validation sessions with stakeholders, Amplify developed a report with actionable insights and focus areas for the Sustainability team to prioritise. The client used these findings to revise their long-term environmental management initiatives and to accelerate progress toward their 2027 target.

A major international airline group engaged Amplify to support the complex renewal and optimisation of their enterprise Human Capital Management (HCM) solution. With the contract nearing expiry, Amplify managed a direct negotiation to ensure operational continuity while achieving significant cost avoidance. The resulting three-year agreement delivered substantial value by waiving employee growth and innovation fees, alongside capping future CPI increases. By incorporating a subscription service, the project transitioned the airline to a more utilised model, providing expert guidance and system health insights to accelerate feature adoption and support long-term strategic objectives.

A major international airline group engaged Amplify to overhaul its pilot transportation category, with a view to delivering increased value, and achieving service and reliability objectives. As part of the go-to-market strategy, Amplify conducted market research and analysed spend patterns which supported the formulation of plans to address, significant uncontracted spend, lack of formal pricing mechanisms, and inconsistent supplier reporting. The negotiations led by Amplify, achieved a 21% improvement from first to final offer. Beyond commercial results, the project introduced advanced safety requirements, including live trip tracking and telematics. This transformed the category, replacing the fragmented approach and delivering better value for our client and its pilots.

A leading airline engaged Amplify to lead a tender process for carry-on baggage sizing tools and associated airport signage. The project was part of a broader transformation project with wayfaring, fare models and passenger experience being the focus. Facing a limited supply market, tight budget and tight deadlines, Amplify created a discovery-led tender with a phased product roll out. This agile approach allowed Amplify to define hardware upgrades (i.e. weighing tools and wayfaring signage) while ensuring digital integration with control systems for greater boarding compliance. By bridging the gap between technical ambiguity and commercial necessity, Amplify delivered a value-for-money contract award that met an accelerated timeline and client's fixed launch date.

A leading private hospital engaged Amplify to deliver a competitive pathology services tender linked to on-site leasing arrangements. Amplify led the end-to-end sourcing process, including tender documentation development, supplier engagement, evaluation, negotiations, and contracting. Clinical stakeholders were actively engaged throughout the project to ensure quality service and patient outcomes. Amplify delivered the contract on time and within budget, achieving increased rental income while minimising delivery and transition risk for our client.